Disney and Sony Electronics have joined forces to bring you exclusive 3D content this holiday season. The collaboration includes advertising and retail execution, as well as product bundling, including the Blu-ray 3D debut of one of 2010’s most successful films, Disney’s Alice in Wonderland.
“We are excited to partner with Sony on 3D offerings and to offer consumers their first chance to experience one of 2010’s top 3D films and the amazing spectacle of Wonderland in their very own homes,” said Lori MacPherson, General Manager of Home Entertainment for The Walt Disney Studios. “We recognize Sony is a leader in HD hardware and we know movie lovers will enjoy the immersive content that is a part of Disney’s 3D titles.”
Source: engadgetHD