Sony’s Leading 4K Technology

Sony’s best picture ever. Image and sound quality beyond compare

Sony TVs have always represented the ultimate achievement in premium television performance. They boast true 4K HD picture quality—including upscaling for regular HD content—and beautiful TRILUMINOS Display technology so colors look better than ever. And now with IP Control in all their connected TVs, integration is easier so your experience is one that only Sony can deliver.

Flagship 4K Televisions:
The best and brightest.

XBR-Z9D Series | Screen sizes 65” / 75” / 100”

If TVs are measured on picture quality, then the Sony Z-series stands alone. Near perfect black levels combine with the ability to reproduce the brightness and color of the real world, while your favorites get upscaled and enhanced to look like 4K HDR. It’s a viewing experience that can’t be replicated.

• 4K HDR Ultra HD
• Android
• 4K X-Reality Pro
• Triluminos Display
• Local Zone Diming
• X1-Etreme Processor
• X-tended Dynamic Range Pro X16
• Backlight Master Drive

Super Premium 4K Televisions:
Precision contrast, spectacular realism.

XBR-X930E / X940E Series | Screen sizes 55” / 65” / 75”

Enjoy 4K HDR entertainment on our X940E with Android TV. With a full-array backlight and ten times the dynamic range, this television offers precision contrast in an ultra-thin design. And with the incredible performance of the 4K HDR Processor X1 Extreme, everything you watch is improved to near 4K HDR quality.

• 4K HDR Ultra HD
• Android
• 4K X-Reality Pro
• Triluminos Display
• Local Zone Diming
• X1-E Processor
• Slim Design
• X-tended Dynamic Range Pro X10
• Slim Backlight Drive+
• Front-Facing 3-Way Speaker

Step Up 4K Televisions:
Brilliant color in 4K HDR.

XBR-X800E Series | Screen sizes 43” / 49″ / 55”

XBR-X850E Series | Screen sizes 65” / 75″

XBR-X850D Series | Screen size 85”

Go beyond what you’ve seen before with remarkable 4K HDR clarity, color and contrast. Scenes are more detailed, more natural and more real with 4K HDR Processor X1, and life’s brilliance is revealed with extra smooth and vibrant colors. And with Android TV, find all the entertainment you want.

• 4K HDR Ultra HD
• Android
• 4K X-Reality Pro
• Triluminos Display
• X1 Processor

The 4K Experience

Moviegoers have long known that a bigger screen makes for a more thrilling experience. But in a home theater, increasing screen size quickly reveals the imperfections of High Definition (1920 x 1080) resolution. With stunning 4K UHD resolution (3840 x 2160 or greater), detail is strikingly sharper, even on screen sizes up to 200 inches. The 4K difference is something you can literally feel, giving you a more lifelike, compelling, engaging movie experience.

The Technology of 4K

The greater resolution offered by 4K enables more detailed, more realistic, more engaging images. With greater than four times the resolution of Full HD, the gaps between pixels (called the screen door effect) and visible pixels (called jaggies) are dramatically reduced. The result is the most immersive, hyper-real, breathtaking experience possible.

See More with High Dynamic Ranch (HDR)

Lose yourself in ultra contrast

Discover a view unlike any other. Sony’s 4K HDR TV’s will take your breath away with contrast, colors, textures, and detail never before possible.

The HDR Experience

High Dynamic Range (HDR) video is a huge step forward in 4K Ultra HD picture quality made possible by a new end-to-end process of creating, distributing and displaying video content. High Dynamic Range (HDR) reproduces a wider range of brightness levels than conventional video, which brings a deeper contrast to the screen, greater color intensity without being oversaturated, and incredible detail in low-light images. Watching movies and TV shows mastered in HDR will give you a vivid new viewing experience filled with brilliant color and dramatic contrast.

Why Sony Does HDR Best

Just because a TV or projector is HDR-compatible does not mean it is capable of displaying all the dynamic range and color in HDR content. With Sony’s exclusive features like TRULIMINOS Display, the X1 Processor, X-tended Dynamic range and X-tended Dynamic Range PRO you get maximum color and contrast from your favorite HDR content — exactly as the director intended.